The Untold Truth Of Sparkling Water |
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Whereas just a generation or so ago there were just a few brands even offering flavored seltzer waters, today the sparkling water category has expanded not only in volume but also in the diversity of products available on grocery store shelves. Alongside traditional sparkling water products that contain hints of lime or some healthful minerals, today you can find so-called "spiked seltzers" that contain alcohol offered by dozens of companies, with Truly and White Claw being some of the best known. Again, that arguably falls into line with the growing interest in relatively healthy food and drink. Compared to some heavier styles of beers, a 100-calorie White Claw could look pretty promising to a health-conscious consumer, according to the Chicago Tribune. Alongside traditional and booze-infused seltzers, we can also now see a proliferation of caffeinated seltzers meant to help fuel people through their days. You might also find sparkling waters with ingredients intended to help aid relaxation and sleep, such as Pepsi's Driftwell, which is infused with L-theanine, an amino acid that may help promote relaxation. Other new entrants to the category include brands offering hop-infused sparkling waters, such as Hoplark Hop Tea, which offers zero-calorie drinks that have a hop essence added to the mix. With this distinctive flavor, these drinks may replace beer for many consumers. However, it's worth remembering that, with their alcohol content, they're not the same as nonalcoholic beers, either. |
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